BUILT BY 30 2.0
October 19–November 17, 2026 • Online through Everfit
We are not waiting until January to feel good in our bodies.
Go into the new year with healthy habits, discipline, and structure already in place. A clear strength-training plan, a coach in your corner, and women doing the work alongside you.
A plan you can actually follow.
If you’re tired of starting over, guessing what to do, or trying to figure it out by yourself, come do this with us. Built by 30 gives you the structure and support to start building momentum now.
Strength, wherever you train
Designed strength-training programs for the gym or at home, delivered through Everfit.
Healthy habits + progress
Track your habits and training progress in one place so you can see the work adding up.
Weekly check-ins with Coach Porsha
Personal accountability and guidance to help you stay consistent throughout the challenge.
A community in your corner
Women showing up, putting in the work, and supporting each other along the way.
Two winners. Real rewards.
First place: $250 cash
Second place: $75 Aroma Room gift card
Aroma Room • Carmel, Indiana
Prizes are awarded to the selected challenge winners; registration does not guarantee a prize.
How winners are determined
Winners are ranked by percentage of starting body weight lost during October 19–November 17, 2026. This measures body-weight change, not body-fat percentage.
(Starting weight − final weight) ÷ starting weight × 100
Example: starting at 200 lb and finishing at 190 lb = 5% body weight lost.
1st place: highest percentage lost wins $250 cash.
2nd place: second-highest percentage lost wins a $75 Aroma Room gift card.
Two weigh-ins. The same conditions.
Record your starting weight on October 19 before your first challenge workout, and your final weight on November 17. Submit each weigh-in to Coach Porsha through Everfit by 11:59 p.m. Eastern Time on its respective date. Both verified weigh-ins are required to be considered for a prize.
Use the same scale, similar clothing, and the same morning conditions for both weigh-ins—ideally after using the bathroom and before eating or drinking. Online participants submit a short video showing the scale reading; in-person participants may weigh in with Coach Porsha.
Progress photos help document and celebrate your results, but photos do not determine the winners. There are no habit points or subjective transformation scores.
If the top two participants tie, the combined prize value will be shared equally.
How it works
1. Choose your registration below. New participants register for $99. Active She Strong members register for $45.
2. Complete your PayPal checkout. Keep your receipt and use an email you check regularly.
3. Get ready to start October 19. Coach Porsha will follow up with your Everfit invitation and onboarding instructions. Everfit access is sent separately after payment.
Can I train at home?
Yes. The challenge includes strength-training program options for both at-home and gym training.
Is this an in-person membership?
This registration is for the October 19–November 17 online challenge. It does not purchase an ongoing in-person She Strong membership.
Which registration should I choose?
Choose New Participants if you do not have an active She Strong membership. Choose Current Members if you are an active She Strong member.
Registration is live.
You don’t have to have it all together. You just have to be ready to start.
New Participants
One-time challenge registration
Register — New ParticipantsSecure checkout through PayPal
Current She Strong Members
One-time member challenge registration
Register — Current MembersFor active She Strong members
Questions before registering? Contact Coach Porsha.